Friday, June 13, 2008

Starting affiliate marketing

I just began affiliate marketing and i love. However, there is so much to learn. So, i wasnted to try to help out the next guy buy giving a few deatails and some direction.
http://www.squidoo.com/wealthyaffiliatebasics
This is my squidoo lens and its my 1st one. hope it helps a little.

Wealthy Affiliate University - Making money online
This is my basic learning fundamental site that gives me the knowledge to exceed. I strongly suggest it. It's worth ever cent.

Affiliate marketing is a simple way to earn extra income. Despite what many believe, creating automatic marketing systems that deliver regular online affiliate income is not difficult to achieve. As long as you follow some simple marketing strategies.

1. Quality Content

People use the web to find quality content or information. Always remember this fact and apply it to each step of your marketing plan - give your visitors quality content and you will succeed online. There are no promises, but get this one step right and you will probably make money online. The more quality content that you give improves your credibility just as much.

Design your website and your webpages around quality content. Useful, relevant content will give people a reason to come to your site and also give them a reason to return. Provide good information first and let the sale or selling be secondary. People do not like a pushy salesperson, not in real life and not on the web. Develop a friendly, helpful relationship with your potential customer and you will succeed.

2. Keyword Driven

The Internet is keyword driven. These are words or phrases people type into search engines to find what they're looking for on the web. They are also your keys to online success if you're going the SEO route, picking the right keywords will be your main starting point.

Professional marketers use keyword software like Brad Callen's Keyword Elite to research and find their profitable keywords, but there are many free tools/sites which you can find online to help you do your keyword research - Seobook.com is a good one. Daily monitoring of your major keywords is also important to keeping them in the top positions. Any movement downwards should spark more link and/or content building immediately.

Keep in mind, Google, which controls a large percent of the web's search traffic, is also a great source of information on your keywords. Use Google to search the sites in the top 10 spots for your keywords; also check Google for the Paid Ads related to your keywords and monitor these ads over a period of time to see which ones are profitable. Do your keyword homework and your affiliate marketing will be a lot easier.



3. Find your niche

If you're into affiliate marketing, you must concentrate your efforts on small niche markets where the competition is not too stiff. Choosing the right niche markets is vital to your affiliate success. Demand should be high and/or you're selling a high-ticket custom item.

Once you have chosen your particular niches, concentrate on dominating these in all the search engines. But don't forget that the fastest and sometimes the most profitable way to tackle a niche is through PPC (Pay Per Click) advertising - especially if there is little or low bidding on your keywords. Google Adwords, Yahoo Marketing, Microsoft AdCenter... should be explored and tried.

4. List Building

The power is always in the list. Make sure you collect the contact information of your site's visitors. Offer free ebooks, guides, special deals or bonuses... to get your prospects to opt-in to your AR follow-up systems. Studies have shown that people usually don't buy until the six or seventh follow-up.

I like building hundreds of micro-lists for all my major promoted affiliate products. These follow-ups with specialized information and special deals, coupons and bonuses will increase your sales.

5. Traffic

Obviously, traffic is one of the key factors to earning money online mainly because without traffic you're finished in the marketing world. You must explore all avenues to generate quality traffic to your affiliate links. These sources are always changing; blogging and social bookmark sites are very important now. So too are video and audio formats so make sure you use them in your marketing.

Article marketing has worked extremely well and it is, along with search traffic, the main reason people can earn income online. A simple marketing technique that still works because articles will bring targeted traffic to your site or sites.

6. Conversion Rates Are Crucial

In affiliate marketing or in any kind of marketing, your conversion rates are crucial to your success. You can get all the quality traffic you want but if you can't turn those visitors into a sale, it's game over.

Your sales pages or content must convert into a sale in order for you to succeed. With affiliate marketing it is a little trickier because not only do your pages have to "pre-sell" the affiliate product but the landing page/site where you send that traffic must also convert into a sale.

However, I have discovered one of the keys to high conversion rates has nothing to do with landing pages, sales pitches, etc., but has to do mainly with which products that you decide to promote. You must thoroughly research your affiliate products and ONLY promote the top quality brands in your niche and you will have much better success. Also choosing products that are only available online will increase your conversion numbers; so too will promoting products that offer special discount coupons and deals.

7. Multiple Streams and Residual Income

Any serious online marketer will leverage their traffic and marketing by promoting many different products and services. They will develop different sources of income from their sites with affiliate links, Google Adsense, paid advertising, partnerships... are all used to develop multiple streams of income. It one should dry up, there are countless others still producing income.

I have found the major third-party affiliate networks like Commission Junction, LinkShare, Shareasale, Affiliate Window, Amazon are really good for finding and promoting products online. These sites will handle all the record keeping and sales stats for you. Plus, they send your monthly checks to you like clockwork. All you have to worry about is providing quality traffic to your affiliate links.

Good luck and prosper

Carl

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